Google Ads tips and strategies for independent equipment rental companies.
Constantin CornitaThinking about adding a new machine to your rental fleet? Use Google search data, your own search terms report, and a 30-day test to check demand before you buy.
Constantin CornitaYour cost per lead can stay flat while your cost per booked rental climbs, and Google Ads will never tell you. Pull twenty recorded calls from last month and listen to what happens after the customer hears the price.
Constantin CornitaGoogle Ads counts every 60-second call as a win, but it can't tell a $1,800 excavator rental from a $40 sander call. Here's how to match your call tracking to your rental orders and find out which ads actually pay for the yard.
Constantin CornitaLearn the most common Google Ads mistakes small equipment rental businesses make, from poor targeting and irrelevant traffic to weak landing pages and wasted ad spend.